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Brian Therrien: This is Brian Therrien with Michelle Toole. Great, thanks for joining us Michelle. In looking at your business and what you’ve done, I’d like you to go on and share with us, after you sought out a way to supplement your income and decided that it was going to be online, what was it that really attracted you to researching a vehicle online. I guess that’s where I’m going at with my direction of questioning. Michelle
Toole:
Well, when you have an illness and you’re homebound your choices are really
limited. When I first started
looking at the internet I had no interest in it.
And really wasn’t infatuated with it at all.
And, you know, but it became the only path for me to think about as a
viable option to create an income for myself.
So, I started thinking seriously about the possibility of putting up a
website. And it started with the
creation of the idea of wanting to create a book on how to get disability.
And then being able to disseminate that out to people in need.
And so again, the internet being a powerful tool that was the avenue I
was looking for. And it just so
happened that as things happen in your life you kind of open to it serendipity
happens and you come across people that kind of help influence your
decision-making. And I met some
people. I had taken a trip with my
family to
Michelle
Toole:
Six months. Brian
Therrien:
Six months. So, and wrote a
book about it. And we had the
opportunity to talk with Michelle about this a little over a year ago and
since then several of our members have used the Practical Guide to Social
Security, which is Michelle’s book to help them on their benefits.
So, if you’re listening today and are about to file, thinking about
filing it’s a, I’ve read it and I think it’s fantastic and it’s worked
for people. So, we’ll provide a
link to that at the end of the show here.
So, you know it’s, I have been a believer as an able-body person.
Often times I look at and I’ve designed my own life around the
internet and everybody has their own different set of circumstances and
limitations and disabilities, and the condition that you have whether it’s a
you know a chronic autoimmune condition or disabled with a back.
But, the thing that I’ve always tried to stress with people when
they’re pursuing, looking for something to do.
And actually when they become disabled in general is to not look at
what you can’t do anymore, but look at what you can do.
Which I commend you that you naturally migrated to that.
But what people often want to know is what types of skills are required
to build a successful online business. I
mean do you have prior skills or a computer whiz, or……. Michelle
Toole:
No, I think mentioned to you this once before I moved to the East
Coast. I was living in Brian
Therrien:
Wow. Michelle
Toole:
And my understanding of the internet was from a
very simplistic position. I viewed
it as, you know you go up put up a website and everybody comes running to it.
And that was it. That was
all I knew about it. And it was it
was a whole education that I had to come to that there is a whole different
kind of business world called E-commerce that you have to have an
understanding with that has different consumer, and a different mindset than a
traditional business plan in the bricks and mortar world.
So, yeah I had absolutely no experience whatsoever.
And a matter fact I don’t think even at that point I was buying any
products online. I don’t think I
shopped at Amazon. I wasn’t very
familiar with much. So, yeah very
limited skills and very ignorant. Brian
Therrien:
So, you started with, would you say, basic or less than basic computer
skills? Michelle
Toole:
Oh I’d say less than basic, but giving myself a little credit I can
take a pre-structured program and figure it out.
So, you know if you give me a Photoshop program or you give me a Brian
Therrien:
Yep. So, when you started
the whole process the key thing that got you into this was finding something
that as conducive to your disability and then you started expanding upon that
with the content being your experience going through the disability process. Michelle
Toole:
Yeah. Brian
Therrien:
And that’s the foundation of how you started Healthy Holistic Living,
right. Michelle
Toole:
Yeah. The foundation was
that with the e-book for the disability, but essentially sharing my experience
with my health. The emotional side
of that. The repercussions of
getting sick to your personal self and your family.
And then options that you have to try and help yourself.
Focusing on health and focusing on living a natural lifestyle that is
conducive to you know getting you in the best spot you can to be able to pull
yourself to the next level as far as your health is concerned. Brian
Therrien:
When you started building your website that is now blossomed into one
of the top 1 percent traffic websites in the world.
Congratulations. Michelle
Toole:
Thank you. Brian
Therrien:
What were you able to commit for time?
I mean, how much time could you put in? Michelle
Toole:
I would say that you know when you have an illness or disorder.
Your time fluctuates from week-to-week.
But, if I had to average it out, I’d probably put 5 hours a week into
building my websites. Brian
Therrien:
That’s amazing. Michelle
Toole:
Yeah. And there are times I
don’t work on it at all. And
didn’t work on it at all for months at a time or even now sometimes as my
health fluctuates. Brian
Therrien:
Do you consider your situation or your path. .. the
let’s focus on the ability side of it for a minute.
But, do you consider your path unique?
Are there others that have you know followed a similar process of you
and have gotten similar or better results? Michelle
Toole:
As far as somebody with disability or as far as somebody just trying to
create a business on the internet? Brian
Therrien:
I was going to say somebody first of all just trying to create a
business on the internet. Michelle
Toole:
I think that with the right understanding of e-commerce and the right
tools I’ve seen tons of people with success stories. And
when I say success I by no means mean that somebody’s making 30,000 dollars
in a month. Because that’s a bit
of a myth. That’s a part of… Brian
Therrien:
With the big mansions and the yachts and the nice house.
Yeah, oh yeah. Michelle
Toole:
Yeah, let’s erase the whole get rich quick scheme, all of that.
Because it’s just a myth. It’s
not true. It really doesn’t
matter, any business you’re going to start whether it’s on the internet or
bricks and mortar. It’s going to
require some foundation work, some ground work for you to be able to build up.
A little time investment before your return comes in. Brian
Therrien:
So, would it be safe to say speaking to the audience out that if
you’re in a position and you’re looking to turn some income really quick
this is not the solution. Would
you agree with that? Michelle
Toole:
Absolutely. And this is the
way to build a business to supplement yourself for life if you choose.
Or make it your one source of income and get off of disability.
But, it’s a process and that’s something that has to be understood
from the get go. Anything on the
internet, anything of business is going to be a process unless you can find an
avenue where you’re working for somebody else online that’s going to be
able to generate money right away for you where you are providing content or
some other type of service. Brian
Therrien:
Right. Yeah.
And on the other hand we can talk more about this later.
So, this is tailored for somebody that has got some time to invest as
more of a long-term view. And I
know that there is a lot of people out there that have a lot more than 5 hours
a week that you were limited to in the beginning to invest in the business.
So, that’s one of the advantages I guess for if you’re looking at
this from that perspective. You
know there are a lot of folks that do have the time. Michelle
Toole:
Yeah. I mean needless to
say there are people that can get there faster than I have.
There is no doubt. And
there’s a lot of reasons why and choices and decisions and that could limit
you one way versus another that are personal to me.
Somebody else.. I’ve seen
hundreds of people that I’ve talked to in the forums for the company that
holds the website SBI. They do it
in 4 or 5, 6 months. They’re
making a pretty good living. And
more power to them. They have the
time and the energy to do it so. Brian
Therrien:
I would expect the you know the rewards of just moving forward and
doing something productive that can occupy your time when you want to have it
occupied is fantastic. That’s a
big void I know a lot of people have is that just don’t feel that they are
doing anything fulfilling. So,
that’s my take. Michelle
Toole:
Yeah, that’s huge. And I
know it’s a pressure that most of us feel that deal with a disability that
aren’t part of the workforce. We
feel that pressure, societal pressure you can’t avoid and you do want to be
productive on personal levels and social levels.
So, it definitely plays a huge role in just your overall health and
well-being. Brian
Therrien:
So, I want to get into some of the nuts and bolts of how to get started
and directions that you could give folks.
And you mentioned a company, SBI. I
don’t know maybe where it’s the best place to start is.
Maybe it’s with that or with the concept or did you find SBI before
you started the site? Or did you
start a site and then use SBI? Michelle
Toole:
Well, I had the concept for a site and I actually started a little site
for my parents that turned into a monster and did absolutely nothing and just
sat there. And, I actually was
introduced to Site Build-It which is the name of the company for my father.
And ironically my mother had called me up and said Michelle you dad
purchased this ridiculous program can you review it and tell him to send it
back. I just don’t want to keep
it. So, she sent over the
paperwork, because apparently I became the computer expert even though I
didn’t know anything. And I
looked at it and it was probably, it was an amazing kind of moment for me
because I enjoy when I find people or when I find companies that resonate with
how I like to live my life. Following
my passion with a kind of basis of ethics and honesty to them that’s kind of
how this company resonated with me. And
it wasn’t that kind of same scam material that I kept coming across.
And I read the material and I thought my dad bought it I might as well
try it. So, I had to call my mom
and say sorry we’re going to keep it. And
so, I kind of spent some time getting, reading over the material and kind of
getting involved. And I thought
this is it, this is for me. This
is a path that not only provides me with really powerful business tools, but
it provides me with an education that step-by-step guides me through the
process just what I need. And it
takes out the things I don’t need to know.
Like all this massive technology that happens behind a website.
I don’t need to know anything about because they take care of it for
me. And unless I choose to learn
about it, you know I can just leave it to the system and let it naturally
happen. And that is how I was
introduced to SBI. It’s kind of
an interesting moment because I don’t usually kind of go for these packaged
structured programs. But, it was
pretty profound. And as I’ve
come along I’ve actually talked to the CEO, President of the company and
he’s an amazing person and the whole company is kind of an amazing tool
that’s available to people out there. And
one of the things that struck me was the possibility of marrying this with
other disabled individuals because it’s such a powerful tool and it’s been
able to take me so far. Brian
Therrien:
That’s great. So, Site
Build-It was really the missing piece. You
had the concept but it wasn’t clear to you before, SBI had to put it
altogether. Michelle
Toole:
No, it wasn’t. And you
know I really had what one would call an offline mindset and the understanding
of how you do business. 99 percent
of all websites that are built today and are published on the internet fail.
And there’s four main reasons why.
One is because they have what’s called an offline mindset which is
when you’re building bricks and mortar store; you’re building a Pizza Hut.
The most important thing is your location.
People are always saying location, location, location.
And the online mindset is information.
Because the real vehicle on the internet what people really search for
is information. And I really
didn’t understand that concept. I
thought you just put up products and people are looking to buy a TV, so they
find you site and they buy a TV. And
that’s just not the essence of e-commerce.
People fail because they have no plan or they don’t have the tools,
the fundamental tools to be able to achieve their goals.
They have the technical barriers. And
the fourth reason is just the extreme amount of hype and fraudulent behaviour
out there on the internet. So, to
be able to come around and find a tool that kind of wiped all of those out and
offered me an education about the new kind of e-commerce that I was getting
into was really powerful. And once
I shifted that mindset and started to look at things a little differently and
understand how you get people to come to your website and what I needed to do
to achieve that. It became really
easy. Brian
Therrien:
Wow. So, here’s what
I’m curious about. The, and
I’m sure a lot of people are going to get into costs and all of that.
I’m sure that’s on a lot of people’s minds out there to see if
this is indeed affordable. But,
one of the things that I’m curious about is you had the concept; you found
Site Build-It that helped you put it together.
And there’s a lot of people out there that have ideas.
There’s a lot of people that write into us daily that are writing
books or have other things that are online that they could put out as
information that’s valuable. But,
does it mean that, Site Build-It could take basically any concept or business
and make it successful or are there some general parameters in order to get
visitors to your site, to your information that you need to be aware of when
people are trying to come up with an idea? Michelle
Toole:
Yeah. I think there are.
I think that once again it comes back to understanding what drives the
internet. If you’re not prepared
in some instances to provide some content, some meat to your visitors other
than products it’s probably not the best tool for you.
People have taken a million different paths on the internet to draw
people into their sites. Some of
them are Google Ads to draw people to their site and their pages and their
products. That might be a better
path to someone who just simply wants to sell one product or to be able to
team up with another existing website to sell that product.
But, content to be able to provide people with content, if you’re not
able to do that on a site. You’re
not going to get the traffic you need to be able to sell any products.
So, it doesn’t meet everybody’s needs, no. Brian
Therrien:
So, you really have to have a good story to tell.
Something that’s riveting. Valuable. Michelle
Toole:
I don’t know if has to be a good story.
I know that you can do a site on crocheting and make a lot of money.
If you write the content and give people what their looking for.
I think that the basic premise is that you find a problem or a need and
answer that with information and then follow that up with a product. Brian
Therrien:
Amen, yep. Michelle
Toole:
So, plenty of people have sites on knitting or crocheting and do
phenomenal business and it just happens to be a hobby that they’ve turned
into a business and been able to produce different types of templates or
whatever you would do for crocheting and for knitting.
So, yeah it doesn’t necessarily have to be a story per se. Brian
Therrien:
So, for people that are out there and are looking for ideas.
Is there any you know brainstorming tips that you could share with
people? You know, not
everybody’s going to be build a site like Healthy Holistic Living.
But, a lot of people have things that they have an area of expertise
in. What tips or advice could you
give to people? Michelle
Toole:
Well, one of the best things again is passion.
Hobby, passion, interest. Going
through a brainstorming session with yourself.
What have I been doing with myself for the past 5
years? What are my hobbies?
Asking friends and family their perception of what your hobbies are?
And what your interests are? Because
really those are the things you’re going to follow through with.
If you do something you have know interest in and it’s foreign to
you, the likelihood of you actually following through with what you need to do
get a successful website is pretty minimal.
One of the things that I like so much about Site Build-It is that they
take you from exactly this point we’re talking about which is Step 1.
How do I know what kind of site to build and they walk you through some
brainstorming techniques and some different ideas about how to stimulate those
thoughts in yourself and they discuss things like finding, pairing your
passion with problems that exist. Like
you have with individuals that have disabilities that are trying to get on
disability benefits or find work. You
found a problem, you’re providing solutions.
And that’s exactly what you’ll pair those passions up with.
And again it doesn’t have to be so obvious as a disability it can be
about crocheting as long as there are numbers to match that.
And that’s another tool that’s Site Build-It offers which
essentially you absolutely have to do. Is
go into building a business with an understanding, is there a demand out there
for what I want to provide? Brian
Therrien:
And how do you find that out? Michelle
Toole:
They have a tool called Brainstorm.
There is another tool on the internet called people use called Word
Tracker that is paired with SBI’s tool.
Where you key in different terms and you get back numbers.
You get back basic numbers are your supply and your demand and your
value. And the way you break it
down is that, let’s say I key in something about disability.
There might be 3,000 people for that particular sentence I key in
looking for that term each month. And
then they tell you that there is 1,000 websites out there that answer that
statement. So, that is a fairly
valuable statement to put on a page or keyword.
So, what the brainstorming tool does is help you refine your concept
and make sure that words and the terms and the concepts you have that are
going to drive your website have a demand associated with them.
There is a number of people in a targeted audience that are looking for
those terms on the internet. Brian
Therrien:
So, what you want to avoid is putting up a page or a concept that there
is no interest in? Michelle
Toole:
Yeah, I mean if you pick something on an obscure poet.
You know, the 1800s or something that only 50 people a month look for,
it might be fun as a hobby, but it’s not going to make you any money. Brian
Therrien:
So, what helps you fine tune what you can do for an idea?
And I know that your advice is great.
Is to think about what you’ve been doing for the last 5 years.
That’s a great way to start. So,
then you can use a tool that can go in and show you what type of action or
traffic would be available to visit your website, right? Michelle
Toole:
Yeah, under those terms. Brian
Therrien:
Under those terms. Michelle
Toole:
Yeah. And it will also give
you broader searches. So, it will
give you terms you didn’t even think about. Brian
Therrien:
Okay. And then you know
like everybody wants to get those visitors to their website and share their
story so that they can have a successful website like you have.
So, from there if you’re working on a disability budget and you
don’t have a big advertising budget. Like
using pay per click traffic. How
could you, how can you get traffic to your website.
What are creative low-cost ways that you know that you’ve learned
through SBI or others that you could share with us? Michelle Toole: Well, I can tell you what I don’t use anything other than content to drive traffic to my website. And I get, I just peaked at it 2,000 visitors each day coming to my website the other day when I took a look at it. So, you’re talking close to 60,000 people around the world that visit my website on a monthly basis. And I don’t solicit. I don’t advertise. I don’t do anything other than draw organic traffic through the search engines. Now, there are other things you do when build a website. Like, I may go and put up a blog post on your blog which helps drive traffic to my site. I might post on many different blogs throughout the internet. But there are alternative reasons I do that as well. More or less along the lines of monetization or making money. But, basically I personally have chosen not to do anything otherwise that to buy any type of advertising or way to get traffic to my site other than making content. Which just simply means that the more content that I write. The more pages that I publish on the internet that have a demand in the search engines, the more people come to my site.
Brian
Therrien:
Okay. So, we get the idea.
We understand how to validate it. And
by putting content up people find you. Now,
can you just take us one step further on that?
Do they find you by searching? And
what might be an example of how somebody would find you if they didn’t know
your actual website? Michelle
Toole:
Well, it’s through keyword searches.
So, if somebody is looking for something for a disorder.
Let’s call it Postural Tachycardia Syndrome which happens to be the
disorder that I have they might key that in because my website is an
established high-ranking website. I’m
likely to come up on page 1 or 2 of Google for an article on Postural
Tachycardia Syndrome. People
don’t land on your homepage often. They’re
coming to your site from all the various articles on the various topics that
you have. I have, one of my most
popular pages is on Monosodium Glutamate (MSG) and that drives you know easily
I would say 500-600 a day to my site, one article.
So, it doesn’t have to be a massive truck load of content that drives
people to your site. It just has to be the right content that drives people to
your site. So, yeah any of the
search engines you can key in certain content.
If you key in search terms, you key in the term Holistic Living, I will
come up on page 1 of Google. I
think of maybe out of a million other sites I’m number 1 and I’m
considered what they call an authority site on Holistic living which means
they put up several of my links on the first slot there, so. Brian
Therrien:
You do seem to be everywhere. I’ve
noticed that if somebody types in Disability Digest they’ll even find you on
that page. Michelle
Toole:
Yeah. I think I snuck upon
you. I’m number 3.
I’m trying to bump you. Brian
Therrien:
Good! Well, that’s sound information.
There is a process that Google goes through and looks at your web pages
and says yeah this is good and puts it in the search engine and people find
it. I mean what’s, I mean if you
were to start and put up a page that met some general criteria today.
What’s a realistic expectation to get it so that it would start
generating some traffic? Michelle
Toole:
Well, if I put it up on my Holistic website, my Healthy Holistic Living
website I could easily have it in 3-4 days posted and be on one of the top 3
pages. If it is a high value
keyword search term. That’s
absolutely realistic. But,
that’s because I’m an established site that has proven over and over and
over again to Google that I’m not going to stop producing and that I you
know I’m a viable resource. On
my new website I hosted. I just
started that website not long ago. I
think it was the end of May maybe. And
I can post an article now and it gets what we call indexed very quickly, which
means that Google has it in its search results or Yahoo or Bing.
But, I’m not going to be on page 1, 2 or 3 right away.
So, it’s a 6 month kind of evolutionary process where they want to
see if you’re going to stick around as a website.
Now, I am for about maybe 25 terms on page 1, 2 or 3 of Google for that
new website. But, it takes a
little longer with a newer site. Brian
Therrien:
So, if somebody’s starting new, they’ve got an idea out of the box.
They’re doing a crochet website teaching people how to crochet are
disabled. Let’s say that, that
is the business niche. If somebody
was to start that is there, is there some general...
Well, let’s do it this way, let’s say you were to start it with the
system that you have that people can duplicate.
They all know what it is now. And
go out with something new that they didn’t know was Michelle Toole behind it
but they knew what it was. How
long would it take to start in that example? Michelle
Toole:
Okay, say that again one more time. Brian
Therrien:
So, somebody was going to do teaching people how to crochet, teaching
disabled people how to crochet. Let’s
say that is our market niche. So,
where I’m going at is an example for the people in the audience that have,
that are starting from scratch. And
we’re going to use this as an example and they start putting up a page or
two. Or whatever it is a week.
And that example how long would it be or would it be different than the
example that you just gave us for somebody to start seeing visitors come to
their website? Michelle
Toole:
Well, you’re likely. It’s
going to take; you need 30 pages up to kind of have the search engines start
taking you seriously. And that’s
kind of the process that SBI walks you through.
They try to get you motivated and try to encourage you to do.
You know encourage you to get those 30 pages up.
And that is including your homepage and a contact us page.
You know it’s not 30 huge pages of you know reams of content okay.
It’s just 30 basic structural pages to your site and a certain path.
Certain way to structure it so that the search engines and little
spiders in the little box that they send out to read you site appropriately to
get you going. So, it’s going to
take 30 pages. So, it depends on
how long it takes you to actually get moving.
Now, I did the second side and of course I had already did content
before I published it. I was
prepared to get pages up and I think I put up 100 pages relatively quickly.
But it was a plan, a structured plan.
And I new I would get indexed very, very quickly and that so in a
month. In the first month I was
seeing easily 30 people a day. So,
right now we’re a little a hundred people a day for that site.
And let me remind you that the majority of internet pipes out there
today only the top 3 percent actually get more than 50 visitors a day.
So, most websites don’t work and they don’t know how to drive
traffic to their sites. So, when
you hear you’re getting 50 visitors a day.
You’re doing really good at building a website.
So, it would take somebody I would say if they get 30 pages up in the
first month and say still within the 6 month timeline they could be generating
income. Brian
Therrien:
Okay, so let’s go to the next step.
Just one more question on this. This
is great a step-by-step process. So,
what’s realistic for somebody to get started and have you like a 6-month
plan before there is going to be some gain right.
You’re going to be going through the learning curve, putting up some
pages. So, let’s say it’s even
a year, fair enough? Michelle
Toole:
Yeah, that’s probably a little bit longer that it needs to be, but
yeah. Brian
Therrien:
Okay, let’s be ultra conservative and say it’s a year.
And if it’s a year and you’re putting in, you’ve got moderate
computer skills. You’re going to
put in say 10 hours, 15 hours a week. That
could be done, right? Michelle
Toole:
Absolutely. Brian
Therrien:
Okay, good. So, now let’s
go to the next step. If you have a
website that is teaching people that are disabled how to crochet and you’ve
got visitors coming to it and they’re reading your information.
How do you get money in the bank for doing that?
What ideas, possibilities or general concepts are there that you could
share with people that they want to look for? Michelle
Toole:
Okay. Well, first of all
take a step back. One of the
reasons SBI teaches you to take the path you do is when you write content and
it’s very specific about a certain niche or topic.
The people that arrive at your website are what we call targeted
traffic. Which means they came
there looking for that exact specific information that you are providing.
So, you have already got an isolated audience.
Just like someone walking in the store looking for that pack of gum you
have and they want. You have a
very kind of what we would call pre-sold visitors.
Which means that this is a interest to them.
They’re here for a reason and you have the information they were
looking for. They’re happy they
found you. So, they’re already
kind of there and waiting to be sold to. And
so that’s where you do what we call monetize your site.
And you can do that in millions of different ways.
Which you do and I do and sometimes people do it subtlety and sometimes
people do it in your face sales. But,
monetizing your website is when you add various programs like affiliate
programs or Google ads which we’ve all seen which are the blue ads that
sometimes we get frustrated and annoyed with.
They have in content text linking ad companies.
I mean there is a million ways to be able to monetize the traffic
that’s now coming to your site. Somebody
that is disabled and wanting to learn how to crochet coming to your site, the
last thing you want to do is have an ad for TVs on your site.
So, you want to make sure that you are meeting the need or the interest
of the reader that you have and you know that reader well because they came
for exactly what you have and what you’re interested in.
So, it’s just like you bumped into each other in a cafe and you both
have crocheting in common. So,
there are a million different ways to be able to monetize that. Brian
Therrien:
So, in this example if we are teaching and have strategies and ideas
for people that are disabled to crochet. It
could be different ads that are on the page and when you say affiliate links
for those that don’t understand affiliate links.
Could you give us a quick explanation? Michelle
Toole:
Sure. Affiliate links is a
link to.. I’ll give you an
example of my book on disability that I made.
I sell it directly to the public and I also have what you would call
affiliates, people that sell it for me on their websites.
And they have a link from their website to my website and it has a
tracking code in it and every time they make a sell off of their website my
e-book, they get 50 percent of that sell.
So, there are millions of affiliate programs out there from K-Mart to
the Disability Digest to my e-book. That
you can place on your website or advertise.
So the crochet website might advertise you know different types of
materials you need to crochet and a store that you can get that from and every
time someone clicks on that ad they’ll either get paid per click or they
might get paid per sale which is being an affiliate of that company. Brian
Therrien:
So you could put a little ad on your site that says if you’re
learning how to crochet and you haven’t been approved for disability check
out Michelle’s Practical Guide and then when somebody went over there
they’d earn 50 percent commission to the website order, right? Michelle
Toole:
Right. And it’s just like
I have on my website I’m an affiliate of the Disability Digest where I have
a link because if you want to know everything about a disability click here.
And every time I do that I get paid an affiliate fee from Brian. Brian
Therrien: Thank
you. Michelle
Toole:
Yeah. And it’s actually a
very nice affiliate fee. So, when
you do your research for affiliate programs that you’re going to put on your
website you’re going to look for ones that pay you the best.
That come from companies that you feel comfortable with and that are
reliable and have a good history on the internet of paying their affiliates.
That’s just one of a million different ways to monetize.
You could you know you could go think out of the box.
I mean you could make your own templates for crocheting and sell them
yourself. You could link to
somebody on E-bay that has a store that sells and make money.
You could make all these kinds of private deals.
I tend to; I do work with some large companies.
But a lot of times I tend to work with one-on-one with people and get
on the phone and make relationships because I kind of sense that’s how I do
business. I sense people out and
want to know if I want to be affiliated with them. Brian
Therrien:
You know, this idea of teaching disabled how to crochet actually is
kind of exciting because what one could do is have a business of teaching
people how to crochet and sell their products to supplement their income, so
they could maybe create patterns of things that are most commonly purchased
crocheted items. I don’t know
the business at all, but I know that it’s certainly possible.
You could have the tools that they could buy, patterns and they could,
somebody could get a little kit and start crocheting, build 3 items a week,
sell them for 60 bucks and be on their way supplementing their income. Michelle
Toole:
Right and you’ve just built your own store at the same time you’re
making money selling the products. You’re
making money referring people to my e-book and you’re making money referring
to Disability Digest and you’re making money because you have Google Adsense
ads on your site and people click on those. Brian
Therrien:
We’re on a roll. Okay,
well that certainly clears that up for people.
What do you want to talk about next?
Is there anything that we missed that you think that would be helpful
for the audience to know relative what we’ve gone over? Michelle
Toole:
I think there’s a couple of things.
I mean there’s a lot of… I keep going back to the scams on the
internet and I really encourage anybody that really is truly interested in
starting a website to take the time to become quite educated about what
e-commerce is. Brian will have a
link for you to SBI and they’ll give you all the free information.
You don’t need to buy anything. They
have some really powerful e-books that you can download that educate you on
what the world of the internet is doing. Explain
to you exactly what process you need to go whether you go with SBI or another
company to really make a living on the internet and what you can expect.
And you know I’ve said it a million times and in a million different
ways, information is power. It
takes the fear out of things for us. And
it systemizes it for us and helps walk us through the process.
And so, I encourage everybody to take the time that wants to do this
download those books. I think
there is even one on there called Make Your Site Sell that’s about a 1500
page e-book. And it’s all free.
The premise of this company is and what they’ve realized a long time
ago is that first of all the basis is they really want to get people to
understand there’s no such thing as a get rich quick scheme out there.
There is kind of a guiding principal for the company and they believe
in giving and then that’s how things work and you get in return.
And so, his theory is to put the information out there.
The other thing is that he finds that most people tend not to follow
through a lot of us are dreamers. So,
it really was irrelevant whether he put it out and he charged or didn’t
charge. You know, the people that
were going to take advantage of it would consider SBI and the people that
weren’t that’s great you know they go on their way.
So, there are some powerful tools that I think that anybody could use.
If there are people in the audience right now that have websites that
are interested in going a different route it will help you with you existing
website to better understand what things you need to do to at least start
driving some traffic to yourself. Brian
Therrien:
So, what you’re saying is without buying anything you can go over to
SBI and just really start the research process for free. Michelle
Toole:
Yeah. Absolutely.
And download all of the books. Brian
Therrien:
Download all the books. Okay,
so…. Michelle
Toole:
Yeah, that’s education. That’s
also an action guide which is the tools that they provide you to walk you
through the whole SBI experience. If
you download that it’s going to give you, one an idea of what you’re
getting into if you’re interested and two, what it really takes thoroughly
takes to build successful websites. Brian
Therrien:
Okay. You know the next
thing I want to speak to is a lot of people want to know what the realistic
expectations are for a return on their investment.
You know the, and we’ll talk about how much money you can make and
keep your benefits and all that exactly in a moment.
But, is it realistic with
the crochet example that we used for or another example if it was well
researched out and put together and the process was followed that somebody
could earn 500 dollars a month, 600-700 dollars a month?
And if so, what would be a realistic time frame for somebody to expect
that if they really executed properly? Michelle
Toole:
If you could put your blinders, which is a huge problem because there
is so much static on the internet. If
you put your blinders on and trust a process and commit to it and can put
those, even if you only do 5 hours a week put those into it.
You can move pretty fast on it. The
cost, you’ll certainly make your money back on what you spent because it
cost less than 25 dollars per month even though they only sell it for the full
price in the beginning. But,
realistically I could say in 6 months you could do
300-500 a month executing it properly.
Not meandering off on various paths and following different
instructions here and there. I
think in a years’ time, I don’t think it’s realistic to say you’re
going to be making 2,000 dollars a month in a years’ time.
I really don’t, I think that you can go to 700-1,000 in a years’
time putting hard work into it. And
beyond that once you peak off from that years’ time.
I think it is unlimited, I really do.
I think there is something else, and this took me awhile.
I’m not the fastest when it comes to thinking about the choices I’m
going to make sometimes. And it
took me awhile to make a decision if this is a path I wanted to commit to
beyond my original website. And
when I started I said I would absolutely never ever, ever, ever build another
website. And I realized that was
just a matter because I was so ignorant. I
didn’t understand e-commerce and what I was getting into.
One site is totally educated to me now, it’s unlimited.
And in my perspective is now, my goals is not to build mammoth
websites. My goal is to build
small websites that provide quality information and that make roughly about a
$1,000 a month. And so, I am you
know I’ve started my second one. I’ve
you know already purchased the domain name for my third one and have a goal of
having 5 sites you know in the next year.
Because I can easily see a $1,000 a month off of each site.
And that’s a whole lot easier for me to see something like that
instead of seeing one site that makes $5,000.
You know, so that’s the path I’m choosing because I have a better
grasp on how things work. Brian
Therrien:
But, you sites are interrelated in a way, right?
I mean they’re not….. Michelle
Toole:
That’s the goal, although I’m going to sway from the path.
My third site is going to be debt relief strategies.
Which I think can still be interrelated.
I believe that is a part of the health crises for all of us. Brian
Therrien:
Number one cause for bankruptcy in the Michelle
Toole:
Yeah. So, I think it’s I
think that all sites in some way, shape or form are interrelated and we can do
that crossover realistically. You
know my guiding principal is just so it has a basis, ethical and I’m honest
in anything that I promote on my site. I’ve
tried and I value. So, and it
seems to work. Brian
Therrien:
Well, this is encouraging. So,
just to make sure that I’m locked in on it.
So, if you looked at running a business and you really had your
blinders on. Six months, if you
really executed well you would be in the 2, 3, 400 dollar a month range,
right? Michelle
Toole:
Yeah. 3 to 5 you know.
I think you…. That’s
realistic if you’re working at it. If
you’re not working at it. It
depends on how tenacious you are and that’s with anything. Brian
Therrien:
Yeah. And you’re going to
have the start expense about 25 bucks a month is what you were saying to use
the whole process, okay. Well,
that’s certainly reasonable. Okay,
great. Well, that has been very
helpful. You know what I’d like
to do now is I want to.. I collected some questions a lot of questions
actually. But, I kind of shook
them down to go out. I’ll just
pull them up on the screen here. The
first one that I have here really kind of sums up everything.
This was a well written note from Francis. It
says, thanks for inviting me. I’ve
been looking into this for a long time even prior to being disabled I’ve
invested into several companies over the years and they are pretty much all
misleading. Even some legitimate
companies will try to lure you stating that you can have you know your own
business for as little as 25 bucks a month and they don’t tell that the 25
dollars is a distributor fee. Blah,
blah, blah, blah. So, and this was
really a consistent tone that was out there and the biggest obstacle which a
lot of other people will share is really what marketing techniques do you do?
Where do you start? What do
you do next? And how do you know
what to go on to next? So, the
answers that you’ve gone through you’ve really painted a clear picture of
you know coming up with the idea, going through the traffic, writing
the content, etc. So, I commend
you. I hope Francis is pleased
with what he’s heard. So,
let’s move on with a few questions. How
do you get started? What type of
business so you choose? I think
we’ve covered that pretty good. Unless
there is anything else that you can think of. Michelle
Toole:
No, other than you know and my guiding principal is just passion and
what makes you happy is going to get you the furthest in life.
No matter where you’re going or what you’re doing.
If you start with that you can’t lose. Brian
Therrien:
Yeah. And my take for that
as well is to go back to the advice that you gave is really see if building an
online business is something that is conducive to your learning curve.
And, cause really I mean let’s say that for example people out there.
Everybody is starting from zero. You’ve
got to be able to learn the process, have the patience to do it and absorb it
and go through it. And if you can
it’s like going back to school. You
can do it. So, that’s key.
Zero income is the limitation for a lot of people to get started.
So, the first thing that you shared with us is you can go over to Site
Build-It and do your research for free. And
there’s a lot of other tools up there that you can start learning and
researching or free. You can stay
tuned into our news channel here. Hopefully
you will share some more tips with us over time.
And we’ll provide some more guidance for people to get started.
So, you can really get started for that.
Some other ideas that I have and maybe you’ve got some more to share
as well is that if you have a really good business plan that’s put together.
You know, it’s baked. Meaning
that you’ve got the idea, you’ve got the traffic; you know exactly how to
do it. You’ve got it all in
writing. And you bring that in to
Social Security and apply for a Pass Plan you’d have a shot at getting a
Pass Plan which finances your business start-up.
Pass Plans have been used for… they’re used pretty much to get
people from a negative tax situation back into paying taxes.
And they are getting very creative with them now because I think Social
Security is really starting to wake up and you know see that self-employment
is really a viable way to do it. So,
if you have no money and that is your road block.
That’s a great way to do it. There
is also the course that we have with Andy Leaf of how to start a business with
no money down. There will be a
link to that at the end of this. Is
another great way, he’s got other ideas where there is incubator grant funds
that you can go out and do that. So.
And the other thing that I’ll say to people point blank is if
you’ve got a good plan and it’s out there the Disability Digest would look
at it pending that it has something to do in the range of our example that we
talked in the disability realm. If
it teaches people that are disabled how to knit and supplement their income
maybe we would join venture with you on it.
So, those are some avenues that could help you get started.
Anything else you can think of Michelle? Michelle Toole: You know the Pass Program is really the only one I’m familiar with to be able to get the grant per se or privately joint venturing which is really a viable option for some people. You know, do a percentage of the business. And if you find the right person certainly there’s a lot of people that would be willing to do it. Especially if you take care of the website aspect. So, the other thing is , just to throw this out there. I meant to mention earlier is right now and I’ve done this with people before. SBI is running a sale and they extend through September 9th where you can go in with somebody else and actually purchase 2 websites for $399.00 for the first year. So it will only cost $200.00 each instead of $299.00. Michelle
Toole: You look for times of years
where maybe there’s an opportunity that’s a little more cost effective for
you. There’s different ways you
can do it. I know we’ve all been
in this boat. I’ve been in it
too. I was lucky enough to have my
father to walk down the path and pay for it, you know.
And my mom begged to have it returned.
I did pay him for it, eventually. But,
you know it is tough when you have absolutely no money.
But, it’s one of those things. If
it resonates with you and you read the material.
Sometimes it’s worth venturing forth. Brian
Therrien: Well, you know I tell people
having a solid business plan and using a product like SBI is a lot less
expensive than failing. Michelle
Toole: Yeah.
You know when the bills are mounting you’ve got to do something.
And taking action is the first step in resolving anything. Brian
Therrien: Yeah.
I mean if you’re going to go out and look for a job or do something
to supplement your income. You can
go to Brokeryhead and get help with resumes and all that stuff.
But at the end of the day you’re going to burn up time, effort and
energy. You have to really put
that down on a piece of paper and say okay.
You know what’s my best option. So… Michelle
Toole: And just to throw out there,
I always, whenever I do budgeting whether it’s for my personal self or out
in the world when I’m talking to somebody else that’s looking into
investing in business. There is an
emotional component to everything. And
that has a cost associated with it. Which
has a trickle down effect to our health. So,
it always come out of our pocket. And
if this is something that is really affecting you personally on a level where
you need to make some movement. It’s
best to take action, you know. Brian
Therrien: I want to make sure that I
understand that. So, you’re
saying if this is something that really affects you that you should take
action? Michelle
Toole: I do think so.
I personally think there’s an emotional equation to everything.
I think that always comes back to our health and our personal
well-being and satisfaction. It’s
not producing, if not being a producing viable member of the society from your
perspective is something that is harming you emotionally, if it’s harming
you physically. Then we need to
take action on it. And what that
is actually putting into forth the effort of creating a business plan and then
going ahead and investing the money. It
might not be within your means for the moment, sometimes that’s the best
thing to do. Sometimes we have to
let go of the one swing to grab another. And
I’m not advocating you know irresponsible finances by any means, but I do
believe sometimes taking action is the only way to make movement. Brian
Therrien: Yeah.
Hard to make a change without it. Michelle
Toole: Yeah. Brian
Therrien: Here’s
a question from Renee. What it
boils down to is how much can I make without losing my benefits?
There was a second part of this about paying taxes, but let me go
through the short story on this. If
you’re on Social Security Disability the Michelle
Toole: I was just going to throw
something in if you didn’t mind. Brian
Therrien: Please. Michelle
Toole: One of the things to keep in
mind. Most of the time in this
business you get paid when you reach a certain threshold.
So, you do kind of know in advance on a certain month how much money
you’ll be making at least for the most part the next month on average.
So, I know a month in advance. And
right now I haven’t decided to do the corporation.
But, what I do, do is take any additional money that I anticipate and I
reinvest that back in the business. I
pay, I outsource my work. I pay
writers to work for the next month to write articles for me.
I purchase another website. All
of this with the goal in mind of creating enough business ultimately to be
able to get off disability. So,
just reinvesting back into the business is just another option if you’re not
quite ready to go ahead and establish corporation. Brian
Therrien: Good point.
So, you just show that as an expense.
So, what you’re judged on is what you net, right? Michelle
Toole: Yeah, absolutely.
On a monthly basis I do that and it’s anticipating the money I’m
going to receive. And some months
I’m over and I report that and that’s the way it goes.
There are other months that I know exactly what I need to spend.
And it is all about, what I began to realize that it’s about building
a business took a lot of the fear of it for me.
I’m not trying to get around or manipulate what’s happening for me.
I mean I just spent 3 months not doing any work whatsoever on my
websites because of my health. So,
you know the issue is still my health as a priority.
But, you know I’m building a business and I have my future to think
about that. And as a business
person I’m going to reinvest in that. So,
yeah I reinvest in it and a lot times I will buy products that I test and I
review. There are a lot of ways to
be able to keep the information fresh in your head to provide content for your
website. As well as, watch how
much money you earn. Brian
Therrien: Great.
Okay, you might be better qualified to answer this one that I.
When do you start filing your taxes?
Well, the question is when do you start filing your taxes.
I think I know the answer, but I wondered if you had any input. Michelle
Toole: Yeah. You know I don’t
remember the exact number. I
absolutely file. You know, because
I have a loss at times and then there’s also the expenses associated with
the business. So, and there may be
taxes to be paid. So, I can’t
remember what the cut-off is. But
I just go ahead and do it file and you can do it on a prestructured free
program and it will tell you whether you should file or not. Brian
Therrien: Okay.
Great, yeah. Yeah,
certainly I’m not a tax expert. I
do know that you do need to file. If
you’re filing individually it’s based on $25,000 dollars of income or more
or jointly $32,000. But, please
consult a tax expert. Michelle
Toole: Yeah, if you’re writing
anything off at all whether it’s for disability.
I think you have to as a business owner.
So, definitely have that checked out by a tax specialist. Brian
Therrien: Working while waiting and
building a website business. I
wanted to touch on that. First of
all, this even created some working while waiting.
And I bring that up because if you’re still in the approval process
for disability and you’re doing any work it makes it very difficult to win
your case. Although, Social
Security says you can apply and go through process if you’re earning less
than $980.00 a month. However,
when they look at those cases it just raises a flag and they start asking
questions. Well, if he can work a
little why can’t you work a lot? So,
what I’ve learned from the disability representatives out there is really if
you want to win and win quick you should really not work.
So, that being said if you’re going to do some work.
Starting your research and setting yourself up for the next stage of
your life is certainly something that you can do with this.
What is commonly not advised is to do something that is glaringly
apparent and out there in the public. So,
this is the advice that I have received from representatives. It’s not the
world according to Brian. So,
hopefully that makes some sense that researching and learning and starting
your website is certainly fine. That
is different than going to work 15 hours a week down at the corner store.
We talked about this already, but this gentleman wanted to know how to
identify a truly good online business? Which
is going back to what you’ve done the last 5 years.
The passions etc, correct? Michelle
Toole: Right.
And let’s just for those people out there that are starting with no
money. You can go, I don’t know
the website name, but there’s just key in Word Tracker on Google it will
take you to their website. They
have a free; you can do so much research for free.
I don’t know how many maybe the first hundred keywords or so to find
out what the supply and demand is for particular keywords.
So, if your passion is crocheting you know teaching crochet to this
disabled and you key that in and there is really no value associated with it.
That’s a quick way to start identifying if you need to tweak your
interest or what online business you would like to approach.
So, I think that’s a quick resource.
You do have to end up paying a fee if you want to…… Brian
Therrien: Here’s a question.
This gentleman would like to know ..how do.
Steve Fisher would like to know how do you build a business that
you’re not locked into you know the same ways of collecting money?
I guess he apparently doesn’t want to collect money.
So, how would you address that? Michelle
Toole: What do you mean same ways
of collecting money? Brian
Therrien: Well, you might you know and
I think I understand what his concern would be if you’re selling something
and you’ve got to be responsible for collections to determine your income. Michelle
Toole: Absolutely.
There’s a great way to avoid that.
You just don’t sell any direct goods.
Or you use somebody in between. I
use PayPal. Brian I think you use
PayPal. They manage the purchases
for you. So, you’re not doing
anything cash or check. It’s all
electronic they don’t get the product until you get the money and so you can
put a delay on that. You’re
going to have a little bit of loss here and there, but it’s really nothing
to speak of or be too concerned about. Or
you could just eliminate it and not sell any goods directly.
Just simply put Google ads on your site, be an affiliate.
There’s other companies that do what we call drop shipping that you
can advertise their products and they do all the shipping and they money
handling and so on and so forth. There’s
a ton of different ways where you don’t have to worry about the money and
you just end up with it in your PayPal account. Brian
Therrien: I like the train of thought
though. Avoid the collections part
of it. Francisco asks a question
will the turnover in able me to pay my debts?
You know we talked about a solid example of you know $300-$500 a month,
$700 a month. So, you know I guess
will have to let you be the judge of that depending on your own situation.
But, I will say this if the average disability check is $1,000.
So, if somebody has an extra $500.00 coming into the household that’s
usually, I would expect that to be a game changer. Michelle
Toole: I’m telling you when it
was $200.00 I was happy. You know
I did $30.00 when I first started and got my first 2 cents from Google Adsense
I was thrilled. So, anything that
was in the plus column was a good thing. Just
a note on what sites in e-commerce. One
of the great things about taking this avenue as far as income goes is that if
your health as with chronic illness we go it fluctuates and you can’t
produce and cannot work for 3, 4, 5 months at a time the great thing is that
you still make money. You know,
and I call that passive income where when I didn’t do anything on my
website. It actually was making
more each month. So, it allows a
natural fix for those of us that are challenged and have fluctuating health
issues that we’re not going to lose our money just because we’re not
working those 15 hours. Once you
reach a certain point it’s on autopilot.
Now to maintain it over a long period of time you need to put into it.
But, it can survive 3, 4, 5, 6 months without much contribution on your
part and still provide a good income. Brian
Therrien: Great.
Okay. Audience
Member: Over there.
Okay, good. Yeah, I’m
Archie Andrews. My question is
about affiliates. I mean… which
was a total disaster. I’ve never
seen such junk. What other ways
are there to contact people to say that you’d like to be an affiliate? Brian
Therrien: What’s your business?
What kind of business are you in? Audience
Member: Well, it’s basically
fishing and fishing products. I do
you YouTubes and Blogs and every now and again I’ll write something about a
list of products like lures or bait or something like that.
It would be nice if I could have a link to say Fish Bites saying go
look at their site and get credit for it.
But, I haven’t been able to find any way to contact them.
They’re on Facebook, but they are not getting back to me.
Bass Pro Shop if you don’t sell anything in 6 months they start
charging you a monthly fee. Brian
Therrien: Wow. Audience
Member: So, it’s almost like going
door-to-door. Is there an easier
way to establish an affiliate relationship with someone? Brian
Therrien: Michelle? Michelle
Toole: You know, it’s funny
door-to-door actually works the best. You
know, it is something you do have to put a good amount of time in if you’re
having a hard time establishing those relationships.
I know Brian does a lot of one-on-one.
You know he sends and e-mail and that’s how we met.
He sent me an e-mail and I called him.
You know and he just come across sites that with resonate with you and
you need to send them an e-mail. Sometimes
they don’t answer back and maybe that’s somebody you don’t want to do
business with. But, you know a lot
of times the best way I find things is going to other websites on the same
exact topics that I’m on and find the affiliate programs they’re
associated with. And start
researching from there. But it
does take a bit of time. You know,
and it is sometimes I think it’s more advantageous to go that path than it
is necessarily to go the quick path or some of the larger companies.
You make more money sometimes when do side ventures. Brian
Therrien: Archie
I just want to make sure I understand what modus operandi is here.
Are you saying that you want to send traffic from your site to their
site and promote their products? Audience
Member: In the case that I do do
that yes I’d like to get credit for it. Brian
Therrien: Okay.
Well you know. Pardon me. Audience
Member: Google Adsense doesn’t
really come up with a good set of criteria so I’m going to have to put in my
own. That’s where I need to know
how do I establish this relationship? Brian
Therrien: Yeah.
Well, one of the strategies that has worked for me and of course I’m
in a different industry, but usually the principals of money when you’re
talking about money and business have some consistency.
Like you know I just say listen you know I’m interested in selling
XYZ Rods and I have X amount of visitors from my site that are interested in
this. I see that you guys do a
nice job and I’d like to talk to you about the possibilities.
Whether that’s a voice mail or an e-mail.
That, you know anybody running a website you usually can get their
attention and at least get your foot in the door.
It sounds to me like if you could get your foot in the door a little
bit more often then you could probably land a deal right. Audience
Member: Okay. Brian
Therrien: So, I would try an approach
that. You know you’re not quite sure if you want to use them.
You are looking into them. You
got a lot of stuff going on. Some
confusion and curiosity in there and you know, it might work for you. Audience
Member: Okay. Brian
Therrien: This is the conclusion of
the How to Build Your Successful Online Business.
The interview with Michelle Toole and questions and answers.
I wanted to point out some successful resources to help you get
started. If you scroll down to the
bottom of the page and look at the item A and the video right below it under
the resources to get started. This
is where you can learn about Site Built-IT, the same system that Michelle
used. Go over sign up for a free
trial. You have access to the free
research tools so you can get the concept of your idea going, understand if
it’s viable and really get started without any money down.
If you do choose to use Site Build-It make sure you do your research in
advance. Understand that they do
have a, you know it’s not perfect. It’s
not for everybody. You can get a
full refund if you do choose to use some to help you build your website.
But, certainly take advantage of the free research tools.
There is other supporting information to contact Michelle.
The work that Michelle has done. Information
about how to help you better understand how much money you can make and keep
your benefits. How you can start a
business with no money down. There
is resources in there as well. So,
again in closing this is a great success story and we would be excited to hear
from you and learn that you have been able to take a few hours of time and
leverage it into a successful income to supplement your income.
So, good luck and happy business building.
This has been Brian Therrien. Thank
you.
A. Site
Build it and free research tools are here
B. Learn
More and contact Michelle community Page |
This letter written by Brian
Therrien on behalf
of Disability Solution House, Inc.
Copyright 2009, Disability
Solution House, Inc.
All Rights Reserved